![]() That allows you to provide all the information about your business, like setting your hours, providing a business description, assigning your website, adding photographs, and providing features like being wheelchair accessible. The real benefits of claiming your listing start happening behind the scenes.Ĭlaiming your listing (aka providing proof to Google that you own the business) gives you the power of filling out your Business Profile. In Todd’s Dogs’ listing, you can see some of the information has been provided, though this is likely by customers, using the “Suggest an edit” button, and otherwise from Google using information found on the company website. There’s a logo added, the company name is correct, and the store hours are listed. There are photographs (in addition to the map and street view supplied by Google). The first thing you may notice is that the listing for Big D’s is more fully filled out. Here are two listings the listing for Big D’s Sandwich Shack has been claimed. The differences aren’t always immediately obvious to the searcher. Now and then you’ll come across companies that don’t claim their listing, though you may not be able to tell at first. Many have been claimed and verified by the business owner, but astonishingly, more than half haven’t! Searchers turn into shoppers by using those listings to call, view your location, access your website, and read reviews. You’re familiar with the business listings that display in Google when you search for a specific business? Those are Google My Business account profiles. What Does a Google My Business Account Do? Regardless, there has to be some person-to-person contact in order to claim your listing. That may mean a fully-functioning storefront, a showroom, a pickup location, or maybe even a service area, if you travel to your customers. Google’s guidelines do require you to have some sort of in-person presence in order to be eligible for a GMB account. ![]() While GMB does provide special ranking benefits for local businesses, your online presence will definitely benefit! Many business owners may think you need to primarily operate out of a storefront in order to register or take advantage of the Google My Business (GMB) opportunities. Have you set up your Google My Business Account yet? One of their most fundamental tools covers all of those benefits. They also offer services like Shopping and Rich Snippets to help you present a stronger face to the end user. There are a variety of avenues by which this is achieved, like advanced analytic, tracking, and testing tools, to help run things behind the scenes. They operate under the model of making things easier for their users (aka searchers), by improving how you do business. Google seems to have an endless roster of tools and resources for businesses.
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